Strategic Vision Soufflé
A soufflé perfectly captures the essence of a leader’s vision—it starts with a strong foundation, requires delicate preparation, and rises with care and precision to create something breathtaking. Like a great vision, it inspires, stretches boundaries, and demonstrates that with the right balance of ingredients, a remarkable outcome is achievable.
Prep Time: 4-6 hours of collaborative discussion
Cook Time: 3-5 years of dedicated implementation
Serve Time: Ongoing inspiration and guidance
INGREDIENTS
1 heaping cup of Purpose: The "why" behind the need for change or direction
1 vivid Picture: A visual metaphor or description of the envisioned future
1 simplified Plan: A clear, concise roadmap with actionable steps
1 tablespoon Performance Measures: Tangible ways to track progress and success
A generous dash of Part: Specific roles or tasks for team members to contribute
Optional Toppings:
Strategic questions to spark creativity:
What will success look like in 3-5 years?
What must change to achieve this vision?
What opportunities should we maximize?
INSTRUCTIONS
Begin by creating dissatisfaction with the status quo. Stir together the “why we must change” and “what challenges we face if we are to stay stagnant.” This ensures a strong base for buy-in and urgency. Without dissatisfaction, your dessert risks being bland and uninspiring.
Mix the Five Ps (Purpose, Picture, Plan, Performance, and Part); combine all ingredients, ensuring each layer is distinct but cohesive:
Purpose sets the emotional tone and urgency.
Picture provides a memorable, visual snapshot of the future.
Plan simplifies complexity into 3-4 key focus areas.
Performance Measures outline what success looks like.
Part engages the team by assigning actionable contributions and buy-in.
Balance the tactical “to-do” list (1,000 ft view) with operational goals (10,000 ft) and the big-picture strategy (100,000 ft). This ensures a multilayered dessert that satisfies immediate needs while aiming for long-term aspirations.
Use exercises like Hot Air Balloon Visioning or Draw Your Vision to crystallize the team’s imagination. Encourage creativity and collaboration—this is where the flavor truly develops.
Place your vision in a warm, open environment where dialogue and feedback can flourish. Surface disagreements early, thoroughly explore alternatives, and build a commitment to the vision. Avoid compliance-driven “vision busters” that can derail the process.
Before presenting, ensure the vision meets these criteria:
Innovative and motivational
Achievable and clear
Sustainable and aligned with values
Future-focused yet actionable today
Pro Tip: Like any great dessert, this vision must inspire and delight. It should stretch your team toward greatness while remaining grounded in reality. Sprinkle in consistent communication and frequent updates to keep the vision alive and engaging.
Serving Suggestion: Present your vision during an all-hands meeting or retreat, paired with strong visuals and a compelling narrative. You and your team should be able to recite the vision anywhere and at any time.
Bon appétit!
